Marketing’s Role in 2024 Success of Resume Writers & Coaches

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November 13, 2024
Career Coaching, Career Superhero Corner, Getting Clients, Interview Preparation, marketing for career coaches, marketing for resume writers, marketing role success, marketing role success resume writers coaches, New Member Lessons, Resume Writing, success marketing for resume writers coaches
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Does marketing play a key role in the success of professional resume writers and career coaches in 2024?

If the results of our annual critical industry analysis survey are to again be trusted, then the answer is a resounding YES.

In the replay we address:

Correlation between percentage of change in marketing and business performance.
Role of outsourcing marketing on career service business growth/decline.
Whether volume of marketing techniques applied has any bearing on success.

But the facts stand, that for all intents and purposes, if you’re not pivoting your marketing for today’s buyer, you may be struggling to keep up and grow.

The replay shares all the details and metrics, and CDI association members can download the charts in a PDF below. Here’s the topline findings:

Again, check out the replay for my thoughts on why some companies can grow with little change and why some who are changing are currently in decline.

The most important factor to remember is that there ARE businesses that are increasing their revenue and there are more who have stayed the same from the prior year.

In fact, those businesses who are successful still make up the majority of businesses surveyed and are actually slightly larger group than our survey last year.

Remarkable success is still possible but you’ve got to be willing to change and grow to keep up in today’s world.

We’re here at CDI to help foster that.

Next Livestream

Be sure to join me on LinkedIn, YouTube, or in our Facebook group every Wednesday at 3:45 PM Eastern.

On Wed, Nov 20th, we’re taking a quick break from survey results to share the winners of the 24th annual Toast of the Resume Industry (TORI) awards.

Plus, the following week, Wed, Nov 27th, I’ll be unveiling the three new courses we’re going to be launching at great rates for Cyber Week.

Two of those programs are going to be taught live and all of them are incredibly relevant for those of you who want to change the game for your business in 2025!