When you think about it (or just look around you, come to that), your logo is very often the first thing people see when they come across your brand and business, and it’s a visual representation of your company’s identity, values, mission, and anything else you want to include in it. Developing your brand using your logo makes a lot of sense in that case because you can pretty much guarantee people are going to see it, and if you can do something that makes a lasting impression on your audience, you can be very successful indeed. With that in mind, let’s take a look at how to develop your brand using your logo to see what you need to do.
One thing you’ll have to remember when it comes to using your logo to essentially build your business is that consistency is crucial. If you can use your logo – without too many variations although it might need to change depending on where it has to fit, for example – in as many places as you can, including your website, uniforms, and when you need to organize business card printing, people will start to recognize it, and that’s a good thing.
Why is it good? It’s good because your logo (and therefore your business) is what will pop into their minds first whenever they need to buy whatever it is you sell, plus they’ll feel they can trust you more because you’re always around. That’s a great way to use your logo to develop your business, and it’s something you’ll need to do as a matter of course.
Something that will help when it comes to being consistent but also when it comes to using your logo to develop your business is to create some brand guidelines. When you’ve got some useful guidelines in place, you’ll know you’re using your logo in the right way, plus it’s bound to be consistent.
Your guidelines can include anything you want, but some handy tips are to ensure it includes where and how to use the logo, what color palette to use, what font has to be used, and the spacing and sizing (which can often be forgotten). These guidelines mean you’ll have a consistent brand image across everything you do, and we know that’s going to help build your business.
Now we’ve clearly talked a lot about keeping your logo consistent, and that is definitely very important, but it’s also important to know when you need to update your logo – change can be scary, but it can also be the best thing you can do for your business.
The fact is that rebranding can refresh your image and make your brand much more relevant, especially if you’re selling new things or current trends have changed. Of course, if you decide to update your logo, make sure you think about it carefully and try to keep some kind of connection to your original brand identity as that makes it easier for customers to accept and understand.
