Acquiring a new customer is fantastic, but keeping a current customer is the best thing that can ever happen to a business. Email marketing has been a touchstone in keeping customers engaged, enlightened, with an invitation to return for more.
Progressive newsletters, exclusive deals, personal updates, etc., continue to place businesses on the minds of potential customers.
Because customers continuously receive important information, they are more apt to trust a brand and stay loyal to it. It is also a brilliant idea to reactivate dormant consumers and make them buy from the brand repeatedly.
