Freelance writing, a field with a high demand for skilled professionals, offers flexible career options for those interested in the industry. Companies and businesses are increasingly recognizing the value of written content for their marketing strategies, leading to a steady stream of job openings for freelance writers.
But, trends show that these openings mostly involve specialised content. With this in mind, freelance writers need to know which popular niches to position themselves as experts in and get a steady stream of clients.
Below, we present 10 diverse and lucrative writing niches that freelancers can consider and earn from. The variety of options ensures that there’s a niche for every writer’s unique skills and interests.
1. Case Studies
Case studies are in high demand as they involve deep diving into a specific subject. Large and small businesses use case studies to determine the effectiveness of their offerings and identify the benefits and challenges they may have. But, unlike white papers, which go into detail when describing the problem and determining the approach to solve it, case studies are shorter and do not require technical language to complete.
2. Digital Marketing
Digital marketing is a popular niche that every freelance writer has touched at some point in their career, and remains a popular one even today. These articles focus on marketing strategies, from networking and social media promotions to driving sales.
If you do enter this niche, you need to pick the type of content you will focus on. Some examples include newsletters, video scripts, tutorials, social media writing, and blog posts.
3. Email Marketing
For some customers, getting emails from a business influences how they perceive these brands and how they treat their clientele. Freelance writers tasked with doing these emails must match the business’s personality when responding to these emails and provide a clear guide for customers to follow so they can resolve their problems. These writers must also be able to create engaging emails that will get users to take action when they receive these emails.
4. Healthcare Writing
If one looks into the most popular and high-paying niches for freelance writers, healthcare writing will be at the top. In this niche, writers must have extensive knowledge of the health care sector and related topics. Businesses also expect these writers to make it easier for patients and new practitioners to understand the industry better through the pieces they work on. Some examples of healthcare writing freelance writers entering this niche will need to do include journal articles, clinical studies, regulatory documents, and so much more.
5. Landing Pages
Landing pages are also quite lucrative for freelance writers to consider, as these pages are used to bring traffic to a site. For writers to get started in these pages, they will need to learn how to create catchy headlines that will capture their readers’ attention and provide them with products or services they should consider. To find the positions for these landing pages, writers can contact marketing agencies or businesses.
6. Software as a Service
A software-as-a-service site also requires writers to help generate leads and translate them into sales. Some examples of topics that writers will have to work with for this niche include comparing different SaaS sites, highlighting the pros and cons of SaaS and why specific software is excellent for particular goals.
7. Technical Writing
In technical writing, writers must be able to explain complex information in a digestible format to a target audience. Some examples of technical writing include end-user manuals, technical marketing tools and journals. It is important to note that various fields can request technical writing, which is why technical writers must determine their target field before they offer their services.
8. Video Scripts
Since many businesses are turning to digital marketing, video script writers are in high demand. These writers must work with companies to create the perfect video that will appeal to a broader audience and help the business establish itself as trustworthy. You must also be flexible regarding the video scripts you will work on because some videos may involve animation and editing.
9. White Papers
Writers who specialise in white papers help their clients discuss challenges that affect a specific industry and provide solutions for them. These papers also require extensive research and supporting data to show that the solutions proposed are viable and that the problems are based on real-life situations.
10. Ghostwriting
Businesses may look for ghostwriters who can write their books, blog entries and articles on their behalf. The content will vary in topics, and the client’s name will usually be written as the author of these works. Freelance writers who enter this niche must agree to a non-disclosure agreement when doing this written content, which cannot be included in their portfolio.
Choosing the right niche for your freelance writing career may seem daunting given the array of options. However, by taking the time to evaluate your strengths, weaknesses, and interests, you can confidently find the perfect fit for you. Once you’ve identified your niche, you can start your job search and embark on your freelance writing journey.
To taste success in freelancing like I did, check out what I have to offer in my guide to your freelancing journey!
