Since the onset of the pandemic, there has been a massive shift in how people work or do business. This shift has not only led to the growth of remote work or freelancing but also highlighted the versatility of these options. Remote work or freelancing allows you to work wherever there is a stable internet, offering opportunities for high-paying work in any industry. To succeed in these roles, you must have the right skills or offer exemplary service, especially if you are considering a midlife career change.
If you are wondering which skills or services you should learn to help you with your midlife career change as a remote worker or freelancer, this article is for you. Here are 5 top services or business skills you should take the time to learn:
Copywriting
One of the most popular services offered by remote workers and freelancers is copywriting. Copywriting entails creating texts or messages for websites, brochures, web pages, and other marketing and promotional materials. These texts inspire people to check out what is available and engage with your brand.
Learning the skill of copywriting can put you in high demand, as businesses across various industries are constantly in need of copywriters. Your ability to create compelling texts for websites, brochures, web pages, and other marketing materials will be highly valued in the market.
Social Media Marketing or Social Media Management
Every business, no matter its size, now has a social media presence that allows it to reach out to its target audience. However, for businesses to succeed in appealing to their target audience, these social media sites must be curated accordingly and have an active community.
This is where a social media marketer or manager comes in, which can be done remotely. You will be in charge of the company’s or business’s social media strategy and research how the business’ target audience should be reached through posts. No matter what social media site your clients use, you will be in charge of posting on these pages, creating different types of content you can post on these pages and responding to messages and content. You will also be tasked to contact other brands and influencers to assist you in marketing your client’s products and services.
Digital Marketing
Another great skill or service you should learn is digital marketing. However, this service or skill will not focus on social media marketing. You will now be marketing on sites like LinkedIn and Pinterest and use tools like emails, advertisements and others.
To be successful in digital marketing, you will need to understand the market trends and create the appropriate marketing tool. It is important to note that it can be very competitive to join this industry, but if you are able to show your ideas to potential clients and bring in results, you may be surprised by the amount of income you can earn as a remote digital marketer.
SEO
SEO is crucial for businesses to get their websites or pages on the front page of every search engine result, which will, in turn, attract more viewers. SEO requires knowing the right keywords to use in a site’s content to increase its rank.
It will be tough to land a position as an SEO specialist, but you can add it as one of your skills as a remote digital marketer or consultant.
Data Science
Although it is a competitive industry, especially if you want to do it remotely, and it will require a lot of time and resources to master, adding data science to your resume can earn you a lot of opportunities to join the tech sector, even as a remote worker or freelancer.
Data science requires a strong understanding of math, science, and tech. You will interpret data and create new languages to create reports, software, or tech. If you have a master’s degree or specialization in these subjects, you are ahead of the pack.
These five services or business skills are just some of the many skills you can adapt to help you succeed in your midlife career change. Many online courses for these skills are available to pursue at any time and help you master them. Remember, it’s crucial to maintain a healthy work-life balance while learning these skills. Research and prepare to face the challenges head-on.
To taste success in freelancing like I did, check out what I have to offer in my guide to your freelancing journey!
