When you have a business that you want to be successful, something that can help you get to the point of being profitable is to learn how to effectively upsell your customers.
Because it can be expensive and challenging to get new customers, upselling customers is a great way to attempt to make more money by selling more to customers that have already decided to work with you. However, if you don’t go about this in the right way, you can risk alienating your customers, which will have the opposite effect of what you want.
To help ensure that this doesn’t happen to you, here are three tips for upselling customers.
Offer Something Free Upon Spending A Certain Amount
One of the best and most common ways that businesses upsell their customers is to offer them something for free if and when they spend a certain amount of money with them.
This strategy can be executed in all kinds of ways. For some, offering a free item or a gift with purchase makes for an effective upsell. For others, providing free shipping on purchases over a certain amount can encourage people to spend more. And in other situations, offering gift cards or other perks on larger purchases can also get people to want to spend up to the required amount.
Suggest Add-Ons Or A La Carte Items
Sometimes, the thing that you’re offering your customers doesn’t even have to be free in order for them to be enticed by the upsell.
For many businesses, simply suggesting an add-on to their purchase or giving options for a la carte items close to the time of purchase can help make an upsell happen. So if you know that there are items that many other customers buy along with the single item your current customer is purchasing, making this suggestion could help you get this upsell and even make your customer happier with these additional items.
Time Your Upsell Correctly
Sometimes, trying to make an upsell happen too early can actually cause your customers to question their entire purchase with you. Knowing this, you’ll want to be sure that you time your upsell correctly so that you don’t lose out on the purchase altogether.
In many cases, trying to make the upsell before the initial purchase has been completed can be off-putting. But if you wait until after the purchase is processed and then send an email or reach out in other ways with discounts or additional information, you could more easily make this upsell happen. This way, you won’t jeopardize the initial sale.
If you want to try to upsell more of your customers but you’re unsure about the best way to go about this, consider using the tips mentioned above to help you know who to more effectively use this sales strategy.
