If you’re a resume writer or career coach building a business in today’s world, then you’re probably thinking about and spending considerable time on marketing.
In this Members Matter discussion, we tackled what’s working today in marketing for you and your businesses.
Session rating: This session was rated a 9 out 10 by participants (actually a 10/10 by all who rated it but one individual).
Participants used the following words to describe their experience: Friendly, Informative x 2, Thought-Provoking, Experts, Great, Connecting, Inspiring, Good Reminders, and Insightful.
We addressed the following questions:
- What marketing channels or tactics have been delivering the best results for you recently?
- Can you share a recent marketing campaign or strategy that exceeded your expectations?
- Which new marketing trends, tools or outsourcing services have you started using, and how are they impacting your business?
- How have you leveraged social media or other digital platforms to grow your audience?
- Have you used marketing companies to help you and has it been worth it?
- What lessons have you learned from recent marketing experiments, even if they didn’t work out as planned?
- In what ways have you seen your target audience respond positively to your marketing efforts?
So what is working in marketing for resume writers and career coaches?
The answers definitely varied with varying suggestions around LinkedIn’s many uses, livestreaming, niching, referrals, paid ads, getting face to face, and more.
This replay is great for new ideas, reinforcing strategies you may be neglecting, and noticing the areas where no one is mentioning ROI (but almost everyone is focusing).
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