When it comes to building your brand on LinkedIn as an entrepreneur or small business, it can be confusing trying to decide what should go on your personal profile and what should go on your company page.
And really, if everyone is communicating from their personal profile, why should you even bother with the added time and energy required to cultivate a LinkedIn company page?
In this session I share why you don’t want to ignore your LinkedIn company page and what you can do with it to help build your visibility and your ROI for both today and tomorrow. (Yes, tomorrow IS crucial!)
You’ll learn:
- Why LinkedIn.
- Why company pages and not personal profiles.
- ROI of a company page.
- How to build page followers and gain visibility through use of multiple modalities (deep dive into newsletters and livestream).
- Motivation to get started and follow through.
Attendee rating:
- This session was well-received with an overall attendee rating of 9.57 out of 10.
- 100% of attendees felt they learned how to use LinkedIn company pages effectively.
- Attendees said it was: Grounding, Generative, Motivating, Engaging, Informative, Thought-Provoking, Interactive, Insightful, Inspirational, Effective, Energizing, Fun, Connective, Action-Packed, Forward-Thinking
- Attendees liked most: The networking aspect as well as the discussion to what to post. The breakout room networking session! The ideas about using Company Pages and Personal Profiles in tandem. Advice on newsletters and livestream shows. How following works on company pages vs. profiles. The motivation!
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Additional Resources
How Resume Writers & Career Coaches Leverage LinkedIn Posting as a Top Marketing ROI Strategy >>
Top LinkedIn Tips for Job Search: What Job Seekers Need to Know with Donna Shannon >
Step-By-Step to Creating a Winning LinkedIn Profile (Best Practices Tip Sheet) >>
Strategies for Writing and Creating Winning LinkedIn Profiles with Brenda Bernstein >>
Using LinkedIn Recruiter to Optimize Profiles, Add Services & Close More Sales with Julia Kaukinen >>
Getting Clients – Marketing Member Resources >>