In recent years, businesses have been focusing more on improving their customer interactions while honing their products and services. There are many ways to enhance customer interactions, but tracking their performance can be tricky.
Fortunately, customer tracking software is designed to help businesses collect the correct data and create the appropriate customer experiences. But which ones are worth using, and what benefits do they offer?
Here are 10 of our recommended customer tracking software which you can try out:
1. Hiver
Do you want to make your email more efficient so that you can communicate effectively with your customers? Hiver is the platform you should consider.
Hiver redesigns Gmail by giving it an interactive interface that makes it easier to categorise, tag, and respond to customer emails. The software allows easy integration into team software like Slack and Asana for real-time reporting and data management. It is also secure to use, thanks to its use of Gmail’s security protocols and compliance certification.
2. Zendesk
Another great software to use to streamline customer interactions is Zendesk.
The software offers a comprehensive customer service platform that can be adjusted based on the business size. Users can view information such as interaction history, agent performance, workflows, and others. The software also uses AI to help users find ways to streamline customer support, such as routing tickets to the right teams, tagging their urgency, and others.
3. Freshdesk
Freshdesk uses the cloud to create a platform that allows users to manage their customer support, even in social media. It works for all types of businesses regardless of their size. It comes with essential functions that will organise tickets more effectively and provide users insights on how they can improve customer satisfaction. The software even has a mobile app to answer customer service questions while in the field.
4. Kayako
Like many software on this list, Kayako offers a flexible help desk platform that allows users to manage inquiries from different channels and unify all these channels in one dashboard. It will also help track the progress of customer support tickets and even help users create a FAQ that will make it easier for customers to find answers without needing to ask a staff member. Furthermore, Kayako offers live chat features for real-time responses and provides a way to review team performance and customer reviews.
5. Salesforce
Salesforce is a well-known customer support management software that offers smooth integration with other business tools your business may use for customer support. Some of the features users can utilise with Salesforce include sales forecasts, lead management, and opportunity tracking. It can also be customised to suit the size of the business and its targets.
6. Hubspot
Hubspot’s user-friendly customer relationship management platform would greatly benefit small businesses. In addition to helping users streamline their customer support, the platform offers a way to tailor responses and schedule meetings with prospects or current customers.
7. Zoho
Zoho is another cloud-based customer support software highly valued for its flexibility and affordability. It can help users with customer support, email automation, project management, and team collaboration.
8. Pipedrive
For businesses focused on increasing sales, Pipedrive is the best customer tracking software. The software has a very simple interface that makes browsing information easier and managing it more efficiently. It also offers a mobile app that allows users to respond to emails and review data.
9. Agile
Agile allows users to combine customer support management and marketing in one platform. Some features of Agile include helpdesk ticketing, social media integration, email marketing and others.
10. Sugar
You can try out SugarCRM if you want your customer tracking software to be more flexible and accessible in the cloud. The software can be customised to include campaign management, lead management, and more.
Whether you are a small or established business, investing in customer tracking software can change how you see your customers interact with you and your business. However, before settling with customer tracking software, try it out and personalise it to suit your needs. Once it is active, fostering your business and finding better ways to improve your relationship with every type of customer will be easier.
If customers are important to you, then you must read these:
6 Ways to Identify Unmet Customer Needs
Ways to Avoid Dissatisfied Customers
Deal with Difficult Customers with Style
Can’t get enough of MiddleMe? You can find me sharing my thoughts here as well:
Instagram @kallymiddleme
X (MiddleMe_net)
FaceBook (MiddleMe.net)
LinkedIn linkedin.com/in/kallytay
