Instagram is one of the most popular social media sites that influencers, content creators and businesses use to reach their target market. However, building a strong Instagram presence as part of your brand is challenging. You must know the best way to present your content while ensuring it stands out from the rest of the competition.
Building a consistent Instagram feed and brand may take time to take root. But there are ways to set the right foundations to help you stay consistent and strengthen your brand. Here are some great ways to get you started:
1) Only Focus On A Few Topics
Covering more than one niche is tempting because it can help you reach a wider audience. But stretching yourself thin by covering more niches can make it hard to keep up with your content or even think of what type of content to make.
If you want to give your feed a variety but don’t want to overwhelm your potential viewers, stick to only two or three topics. For example, if you are a food blogger, you can post about the restaurants you tried out, recipes you found or photos of unique food you encountered during your trips.
Picking only a few topics can also make your content easier to browse.
2) Use Only One Camera For Your Posts
You can also keep your feed consistent by using the same camera and equipment for every post. Using more than one camera will make each photo feel and look different, which is exactly what you should avoid if you want to build a consistent feed.
Using one camera can also ensure that each photo or video has the same quality, making editing easier. It will also help you find the perfect time or setup for that perfect photo or video.
3) Use Only One Colour Scheme For Your Photos Before You Edit Them
Creating and editing the best photos for your feed doesn’t need to be complicated. You can easily take these photos using colour. Pick photos with the colour scheme you want (or something similar) before editing. You can achieve this by using the same background for your pictures or the same photo setup.
Suppose this is the first time you will make your feed with one colour scheme; pick 2 or 3 colours to serve as your brand’s colour scheme. Once you identified the colour scheme, you can get ideas on arranging your photos to have the colour scheme on focus.
4) Use Similar Filters For All Your Photos
When editing your photos with the same colours and styles, you can apply filters to accentuate their look. You have the option to buy paid photo editing apps to get unique filters for your photos or use free apps like VSCO to change the filters for your photos. There are also filters available online, which you can download and install on your chosen application.
Take the time to review which filters work for you, and use these filters for all the photos you will post on your feed. Using the same filters will make your feed consistent in style and help you speed up your content creation.
5) Create A Plan In Advance
By planning your IG posts in advance, you can build a consistent feed and brand. It can be very stressful to think about your next post, especially if you must post every day.
To create a content plan in advance, start by listing the content you like to work on based on the three topics you want to share. Then, use a few days to plan out how you will create your content and schedule the posts accordingly. Make sure to review your posts before posting so you are 100% sure they are perfect.
The effects these tips will have on your feed will not show themselves immediately. But if you keep at it and make the necessary tweaks to match your style, you will definitely see the results in your views and engagements. You will also find it easier to update your feed even if there is a slow period for your posts.
Looking for content on how to manage your social media better? Check out and try these tips:
Build an Audience with Social Media Brand Marketing
Having Troubles Juggling Between Different Social Media Platforms?
What is Conversion Rate Optimisation (CRO)?
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