Fostering growth is a serious problem many startups face as they try to compete in the industries they enter. As competition heats up and customers become very careful about who they work with, startups must find ways to attract, convert, and retain traffic to grow their brand.
Growth hacks are great tactics for helping your startup focus on growth. Here are 10 simple growth hacks you can try.
1. Develop Specialist Content
For a startup to be recognized, you must show that you are an expert in the field you are trying to enter. One great way to do so is by releasing specialized content through your webpage, social media or forum. Create unique content and use proper SEO so people can immediately find it.
2. Backlinks Are Important
SEO is complete with backlinks. The more people who link to your site or any account your startup runs, the higher the chances you will appear in the top search engine results. So, feel free to work with other startups, write articles on forums or other sites, and speak at events or interviews. Just make sure to keep a positive image and be true to your brand.
3. Use Videos
Content doesn’t just have to be in text form; it can also be in video format. Use sites like YouTube to show your expertise and bring people to your website. Ensure you include keywords and a link to your website so people can easily find it. If you post on social media, edit it to fit the platform and embed it into your web posts.
4. Build Relationships Through Email
Although many clients may be reluctant to receive an email from your startup, giving you their email means they are open to speaking to you further. When emailing your clients, make sure to provide them with useful content rather than try to sell them products and services. You should also use newsletter tools on your website to entice your audience to provide you with their email.
5. Analyse Your Data
To track your progress in building traffic for your startup, use analytic tools like Google Analytics. These sites will help you determine weak spots in your marketing strategy and other critical metrics that need improvement. Make sure to spend only a little on data analysis because you may remember to do different things to help your business grow.
6. Constantly Recheck
It would be best if you also made it a point to check your sites regularly to see how all the tools you use fare throughout your website. Some tools may load slower than others, while some may need to be put in the right place. When you spot them, replace them and test them again to see if they work perfectly.
7. Use Influencers
Influencers can also greatly help you promote your startup, especially if they are interested in what you are offering. Reach out to them to review your offerings or have them feature you in their posts. If they have any questions, don’t be afraid to answer them; when they post about you, thank them!
8. Have a Referral System
A referral system can also help your startup gain traction and get more people to check you up. With a referral system, you are giving your referrers and those they refer to benefits in exchange for getting people to try out your offerings.
9. Offer Freebies
Offering freebies can help your business get people to consider your brand. The freebies you should offer must be valuable for your recipients to get a positive response.
10. Use Networks
You can use your network and that of your employees to bring people to review your startup’s offering and get others to talk about it. Offer incentives to your employees when they give leads, and you will see the results.
As a startup, you will find it challenging to keep up with your competition, given your limitations in terms of funding and backup. However, you can use growth hacks to push your startup in the right direction. It may take a while to see the results of your strategy, but once it takes root, it will be enough to help your startup strengthen its roots and be well-equipped for any eventuality.
Struggling as a Start up? Don’t be, with our helpful articles:
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