Sr. Marketing Director, Federal (hybrid DC Area)

Job Description


Description & Requirements

Since 1975, Maximus has operated under its founding mission of Helping Government Serve the People, enabling citizens around the globe to successfully engage with their governments at all levels and across a variety of health and human services programs. Maximus delivers innovative business process management and technology solutions that contribute to improved outcomes for citizens and higher levels of productivity, accuracy, accountability and efficiency of government-sponsored programs. With more than 30,000 employees worldwide, Maximus is a proud partner to government agencies in the United States, Australia, Canada, Saudi Arabia, Singapore and the United Kingdom. For more information, visit

Essential Duties and Responsibilities: – Cultivate and maintain credibility and authority to become a strategic advisor and partner with business line leads ? enabling him or her to develop and execute marketing and communications programs to achieve or exceed specific business objectives. – Develop and execute marketing and communications strategies, tactics and intelligence to help the Company?s business development and operations teams position for future work. – Focus and align all communications around the MAXIMUS brand as well as value proposition and brand promise we offer our clients. – Increase awareness and preference for the MAXIMUS brand, which encompasses our reputation (or behaviors our clients can expect from us), visual image and corporate personality. – Create compelling, effective marketing programs encompassing print, Web, public relations, event and all other communications tactics. – Support the sales process by ensuring sales team has ready access to communications/sales tools. – Manage public relations and crisis communications. – Provide leadership to and direct supervision of the marketing team members through effective coaching, accountability and performance management. – Assist in and support the management of the marketing function. – Perform other duties as assigned. Minimum Requirements: – Bachelor’s degree in relevant field of study and 12+ years of relevant professional experience required. – Education or work experience in communications, media relations and tailored writing for different audiences preferred. – Proven track record of meeting and exceeding expectations in a dynamic and fast-paced work environment. – Experience in developing client relations and monitoring outcomes. – Experience in providing informed recommendations to senior- level management. – Exceptional writing and editing skills required. – Expert use of Microsoft PowerPoint and Word; proficient use of Excel required. – Ability to travel as required (less than 20%). – Regular office environment.

The role of the Sr. Marketing Director is both strategic and tactical. This individual is responsible for developing strategic marketing and communications plans under the oversight of the Vice President of Marketing and overseeing the day-to-day execution. This individual collaborates with business line and market leaders to develop messaging across the Federal portfolio while creating communications plans that identify objectives, strategy, tactics and timelines aligning with overall strategic growth.

A key focus will be alignment of solutions with federal customer requirements and bringing new solutions to market. As a senior member of the marketing department, this individual will coordinate creative content development, execution and reporting of program effectiveness and metrics. The ideal candidate has a growth mindset and has experience with new communication channels including strong digital engagement and data analysis.

Additionally, this position requires excellent writing, communication and organizational skills and has a strong commitment to providing exceptional customer service to internal clients as well as cross functional collaboration. This individual is a continuous learner and implements leading marketing practices with demonstratable impact into their work.

This is a remote position with the need to occasionally attend meetings and/or events in the Tyson Corners, VA / Washington DC area. The selected candidate must live in this geographical area.

Role Specific Essential Duties & Responsibilities:
-Partner with line of business and market leaders to enable them to develop stronger customer engagement and conversations
-Bring knowledge and expertise of the Federal industry as a strategic advisor to senior leadership to accelerate growth
-Develop and execute marketing and communications strategies, tactics, and market intelligence to support growth for business development and operations teams
-Focus and align communications around the MAXIMUS brand and value proposition.
-Develop a deep understanding of Maximus solutions and services and be able to create clear, concise communications supporting the Maximus brand.
-Create compelling, effective marketing programs encompassing print, digital, social media, public relations, event, and all other communications tactics.
-Ensure sales team have ready access to the most current communications/sales tools..
-Perform other duties as assigned.

Role Specific Requirements & Qualifications:
-Bachelor’s degree from and accredited college or university is required, preferably in Business, Communications, Public Relations or English required. Additional experience in lieu of degree will be considered.
-Minimum of 12 years of experience in a marketing or business environment required (at least 4 years marketing for federal government programs)..
-Work experience in solutions or consulting services with emphasis on communications, digital marketing, go-to-market program delivery
-Proven track record of meeting and exceeding expectations in a dynamic and fast-paced work environment.
-Experience in providing informed recommendations to senior- level management.
-Exceptional writing and editing skills required.
-Expert use of Microsoft Suite, Social & Paid Media, CRM.
– Ability to travel as required (less than 20%).
– Regular and remote office environment.




EEO Statement

EEO Statement: Active military service members, their spouses, and veteran candidates often embody the core competencies Maximus deems essential, and bring a resiliency and dependability that greatly enhances our workforce. We recognize your unique skills and experiences, and want to provide you with a career path that allows you to continue making a difference for our country. We?re proud of our connections to organizations dedicated to serving veterans and their families. If you are transitioning from military to civilian life, have prior service, are a retired veteran or a member of the National Guard or Reserves, or a spouse of an active military service member, we have challenging and rewarding career opportunities available for you. A committed and diverse workforce is our most important resource. Maximus is an Affirmative Action/Equal Opportunity Employer. Maximus provides equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disabled status.

Pay Transparency

Maximus compensation is based on various factors including but not limited to job location, a candidate’s education, training, experience, expected quality and quantity of work, required travel (if any), external market and internal value analysis including seniority and merit systems, as well as internal pay alignment. Annual salary is just one component of Maximus’s total compensation package. Other rewards may include short- and long-term incentives as well as program-specific awards. Additionally, Maximus provides a variety of benefits to emp loyees, including health insurance coverage, life and disability insurance, a retirement savings plan, paid holidays and paid time off. Compensation ranges may differ based on contract value but will be commensurate with job duties and relevant work experience. An applicant’s salary history will not be used in determining compensation. Maximus will comply with regulatory minimum wage rates and exempt salary thresholds in all instances.